If you’re a public relations professional, you already know business development is challenging. Make that very challenging. What’s more, you often find yourself fielding calls from startups with budgets that are too small to consider, or you choose to not work with a startup because there is no one in the startup team that can be a client. I’m sure you have seen this situation. A start-up company wants help with communications and public relations, but they don’t have resources in-house to manage it. The startup knows they need communications, but there is no one there who can work with the agency.
That’s where PSC Consulting comes in. We are set up to work as a fractional CCO for startup companies. We bring deep experience both on the client side and agency side, providing the bridge that can be the key to your success. Consider these examples:
PSC Consulting worked with a clinical-stage medical device company for more than a year on communications strategy. It became clear they needed to invest in medical education. They were able to articulate the challenge they needed to overcome, but didn’t know how to do it. PSC Consulting identified appropriate medical education agencies, managed a pitch process, and helped the client select a medical education partner. But the work didn’t stop there. PSC Consulting worked hand-in-hand with the agency to develop the tactics, serving as the day-to-day client for the agency. And PSC Consulting worked with the client as part of the team to ensure that the knowledge, requirements and reviews needed from the client were clear and information provided to the agency quickly. In the end, the client was able to work with the agency efficiently, minimizing waste and maximizing value.
In another case, a client had a website that was old and built on outdated technology. It was not being actively managed and the content reflected old messaging. As the company prepared to grow, it needed a new website that better reflected the new direction. PSC Consulting identified and worked with a marketing agency to help streamline messaging and manage the development of a new website for the agency. Patty served as a bridge between the client and the agency to ensure the agency had the resources they needed while minimizing the time and effort the small leadership team needed to personally invest in the process.
Sometimes, clients need an internal resource before they can hire external resources like agencies. And PSC Consulting can help with that.
Would you take on a startup as a client if you didn’t have to do it alone? Are you curious to find out what a fractional CCO can do for you?